About Us

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My mission is to make your organization successful. 

Industry Influencer Relations

One of my major focuses these days is helping companies make the best possible use of industry  influencers, and helping improve Product, Solution and Industry Marketing. In the past I have lived through being a key Analyst Relations Manager for Cisco Systems, focusing on IoT (Internet of Things), Industrial, Manufacturing and Oil & Gas, as the “Voice of Cisco for IoT”,  In that role I engaged with, of course, the big three (Forrester, Gartner and IDC), and took Cisco to the top right of the IDC WW IOT Platforms Report. 

Since then I was called upon to provide strategy and systems for Accenture to operationalize case studies and RFI submission processes. Rolling up my AR sleeves I helped Accenture gain 'top-right' again, this time in  Everest Group’s 5G Engineering Services PEAK Matrix® Assessment 2021 report.

My Accenture work was noticed (along with my AR articles such as reported in a USPA published article), and I was asked to join the newly privatized Yahoo! to develop a formal AR Program for the AdTech and Edgecast B2B divisions, where I put together the strategy, worked with 3rd parties and analyst firms to 'get Edgecast on report' which I achieved with Gartner, Forrester, IDC and Frost & Sullivan, plus boutiques. I continued that work at Edgio, until the company had to announce Chapter 11 bankruptcy, despite gaining many leadership positions and awards (I was one of the 'green lights' on the Excecutive dashboard, but that's another story!).

Solution and Product Marketing

I have extensive Solution and Product Marketing experience. In Cisco Systems, I Led GTM strategy for multi-segment security and cloud solutions, integrating influencer and customer feedback, executive personas, and value-based messaging, and owning the Secure Remote Worker solution develoment and subsequent launch responsibility. As part of that responsibility and other projects, I drove the following:

1. Created executive-level product messaging and use-case-specific storylines for Cisco’s OT/IoT offerings across energy, manufacturing, and transportation sectors.
2. Developed and owned multi-product solution narratives and delivered to Influencers.
3. Led content development for sales playbooks and influencer and customer-facing deliverables with measurable field adoption.

• Cisco and Intermec Mobile Warehouse Management Solution
• AeroScout Location-Based Context-Aware Mobility Manufacturing Solutions
• Cisco and Datria UC Voice Picking for Manufacturing: Network-Based Order Fulfillment in the Warehouse 

Vertical Industry Marketing

With a deep knowledge of marketing in various Industries, and with a special emphasis on industrial, I understand that industry issues are the first step in increasing market share and solving customer challenges for Line of Business (LoB) functions and IT. I have authored marketing programs and created deliverables such as social media and PR editorials, case studies and lead marketing programs for a number of clients. Here are just a few:

• Created Cisco’s first multi-industry Cisco Corporate industry blog sites
• Closing the Manufacturing Skills Gap Cisco Systems Event
• A New Reality for Oil & Gas - Complex Market Dynamics Create Urgent Need for Digital Transformation Co-author
• Autonomous cars found trustworthy in global study - AUTO BLOG STUDY
• Automation to go! Control Engineering. Quoted Contributor
• Mobile industrial worker CONTROL ENGINEERING Sole Author
• Tips and Tricks: 9 tips for a smarter wireless industrial workforceTips and Tricks: 9 tips for a smarter wireless industrial workforce CONTROL ENGINEERING Sole Author
• How Social Media is Improving Manufacturing CollaborationHow Social Media is Improving Manufacturing Collaboration AUTOMATION WORLD Contributor

Sales Transformation

The sales organization drives revenue. By focusing on CXO discussions and elevating the sales engagement to real customer needs, not 'features' or 'solutions', we help you and your customers transform their business as your sales effort pinpoints real business outcomes. We are  experienced and trained on the Oratium methodology that takes your organization through the steps to make your messaging truly outstanding: http://www.oratium.com

Partnerships

Whether resale, technology, or analyst partners, partnerships are another key to success.  We can work with you to enhance those relationships. That may include technology partners to provide your customers a more complete solution, or channel partners to go to market with. In addition, with industry influencers such as technology analyst firms, we can help grow your market share 'favorably' by engaging with analysts in your industry and help develop an analyst relations program. Here are some of the partner deliverables produced over the years as I created joint solutions with partners:

• CISCO AND PARTNERS CREATE A MORE SECURE AND EFFICIENT GRID AT DISTRIBUTECH - LIBRESTREAM BLOG
• Strategic Relationships – the example of Cisco and PelcoStrategic Relationships – the example of Cisco and Pelco PELCO PRESS 

Consultancy services

We always include a complementary initial discussion of your needs and objectives, followed by a proposal of services. The initial discussion will help identify gaps and opportunities, and then a subsequent report can be prepared that includes a draft outline project plan with timelines and milestones, a brief cost analysis, and a schedule. We may recommend additional services and recommend platforms based on your unique circumstances. That’s how we ensure your success.

Modus Operandum

Peter Granger Consulting provides services on a W2 or 1099 basis. Where a company requires a Limited Corporation relationship, we have partnered with Netchannels which is able to prime the deal and outsource to Peter Granger Consulting.